In this episode of Info Product Mastery, we’ll discuss how to market as a programmer, mistakes made when marketing info products, and strategies for marketing to a tech audience.

Topics covered

[00:30 ] This week's featured listener review.

[01:42 ] “You can meet some truly amazing people by putting yourself out there..” - Adrian on the listener who submitted the review.

[02:21 ] Adrian shares his inspiration for today's episode.

[03:04 ] “How did you learn all of this as a developer……?” - the first of three questions Adrian answers today from a Reddit post.

[03:50 ] “The only way to become a better marketer, is to actually do it.” - Adrian

[04:30 ] Focusing on copywriting is the key to success in an online business.

[04:58 ] “You cannot build a successful online business without some level of empathy for your customer.” - Adrian

[05:49 ] “What specific mistakes did you make in marketing your products…” - the second of three questions in today’s episode.

[07:26 ] Sell the transformation. Connect with the audience’s emotion instead of stating facts. Facts don’t make sales.

[08:46 ] “ Your goal in marketing your product is less about the features and more about the transformation process” - Adrian

[09:00 ] Adrian explains how to demonstrate the path to developers.

[10:19 ] You will learn more from your customers if you are humble.

[10:58 ] “What strategies did you use to market to the tech audience..?” - the third question for today’s episode

[12:41 ] “Nearly every experiment we ran pushing ads to cold audiences….failed..” - Adrian

[13:07 ] Adrian explains why PImageSearch became a top 30,000 website online because of their SEO.

[13:46 ] Quality content is important for SEO because Google measures how long people stay on your site. 

[14:19 ] “Write your content for people, not for machines…” - Adrian discusses why it’s important not to write content for the algorithm.

[15:54 ] Social media does not always translate to sales, especially not when stacked against email marketing. 

Links from the show

• PyImageSearch


• /r/startups


• Reddit: Feedback Fridays - A Friendly Feedback Exchange For Ideas and Products


• Devaviary.com


• Practical Python and OpenCV


• Dwell Time is the SEO Metric You Need to Track

If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We'd love to hear from you.